The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSRepair shops are short on technician hours, not on demand. That changes the pitch from more leads to protecting the hours they already sold. Here is the vertical playbook: the three calls to build the demo around, what an AI front desk cannot fix, and how to price it.
Electrical shops have more work than they can staff, which makes the pitch "stop leaking calls" instead of "get more leads." Here is which electrical businesses to target, what the build has to do differently, what you should refuse to automate, and how to price it.
Most agencies get this backwards. Niche down on the selling and stay general on the building, because fulfillment is no longer what forces the choice. Here are five filters for picking a trade, what the AI adoption data says about which ones are open, and when staying a generalist is the right call.
The staffing-shortage pitch is out of date and vets know it. Visits are down, clients are price sensitive, and schedules have gaps. Here is the demand-capture playbook for small animal practice, including the VCPR line your build cannot cross.
Personal injury firms buy AI intake faster than most trades, because one missed call is a lost case. But a phone agent at a law firm is not a receptionist. Here are the intake rules, the bar rules, the pricing, and the builds you should refuse.
Pest control is recurring by design, seasonal in bursts, and staffed by technicians who cannot answer the phone from a crawlspace. Here is the pitch that works, the federal and state lines an agent must not cross, and the pricing that clears.
Med spas lose a consultation every time the phone rings out, and the caller is already dialing the clinic two miles away. Here is how to sell an AI receptionist into aesthetics: who to pitch, what the demo has to prove, the four objections, and the HIPAA answer you should not wing.
Every Lumina Sales demo runs on a vertical pack: the services, price bands, objections and booking language of one trade. Here is what a pack contains, how it changes a demo, and what it does not do for you.
Plumbing owners already know they are losing jobs on the phone, and they already know they cannot hire their way out of it. Here is the full playbook: who to target, how to open the call, what your demo has to survive, what to charge, and the four kinds of plumbing shop you should walk away from.
One-third of dentists say they are not busy enough, and only about one in ten uses AI at the front desk. That gap is the deal. Here is the dental pitch that works, what to put in the demo, the HIPAA paperwork you cannot skip, and where to walk away.
HVAC is the best first vertical for a small AI agency: a violent seasonal curve, a phone that is the only intake channel that matters, and a labor market that blocks hiring. Here is the demo to build, the price to charge, and the four deals to walk away from.
The average US roof replacement hit $17,631 in 2025, so every call a roofer misses during a hail week is a five-figure bid handed to whoever picked up. Here is the full playbook: who signs, what to put in the demo, what to charge, and the four roofers you should not bother selling.
