The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSPay-per-booking sounds like an easy yes for a skeptical owner, but it can turn your margin into a coin flip. Here is the math against a flat fee, and the hybrid that protects both sides.
Appliance repair is a phone-first trade where the first call decides the job and a missing model number costs a second trip. Here is how to demo, price and sell an AI front desk to these shops, and where it does nothing for them.
Run the audit on the prospect's own domain, pick one finding they can verify in thirty seconds, and open with that. Here is how the website audit node works, how to use it, and where it stops helping.
Not necessarily. Regal's October 2026 benchmark shows newer models losing on live calls because they dropped fast settings. Here is what that means for the model behind a client's phone line, and why Block's Dessa is still only a demo.
The catch is the limits: one published demo, 100 voice minutes, a five-minute call cap, and client builds priced separately at wholesale. Here is every limit, what happens at the cap, and who should skip it.
A 10% discount on a marked-up AI build can cost you close to a fifth of your first-year margin. Here is the math, six things to trade instead, and when to let the prospect walk.
A voice API is cheaper per minute than a white-label platform and costs more of your time. Here are the real numbers from Vapi and Retell, and when each route wins.
Property managers plan to add doors without adding staff. Here is how to sell them an AI system that triages after-hours maintenance, answers leasing calls and handles rent questions, what to charge per door, and the four reasons this trade is harder to close than the trades.
Write down what is in scope, name one approver, and answer every out-of-scope request with a price and a date. Here is how to apply that to an AI buildout without losing margin or the client.
Towing owners lose the cash call at 2 a.m., not the club job that arrives pre-assigned. Here is how to demo it, price it against tickets, and say what the AI can't do.
Three tiers beat one price, if the math works at each step. Here is how to package a chatbot, a mid tier, and a voice tier, what you keep on each, and who should never see a tier list.
A cleaning company loses a recurring client every time a call goes unanswered. Here is how to show an owner that number, what to charge, and who should skip this trade.
