The Lumina Sales blog
Updates, ideas, and practical notes from Lumina Sales on building and selling AI software.
Follow via RSSPay-per-booking sounds like an easy yes for a skeptical owner, but it can turn your margin into a coin flip. Here is the math against a flat fee, and the hybrid that protects both sides.
The catch is the limits: one published demo, 100 voice minutes, a five-minute call cap, and client builds priced separately at wholesale. Here is every limit, what happens at the cap, and who should skip it.
A 10% discount on a marked-up AI build can cost you close to a fifth of your first-year margin. Here is the math, six things to trade instead, and when to let the prospect walk.
A voice API is cheaper per minute than a white-label platform and costs more of your time. Here are the real numbers from Vapi and Retell, and when each route wins.
Write down what is in scope, name one approver, and answer every out-of-scope request with a price and a date. Here is how to apply that to an AI buildout without losing margin or the client.
Three tiers beat one price, if the math works at each step. Here is how to package a chatbot, a mid tier, and a voice tier, what you keep on each, and who should never see a tier list.
GPT-6 Luna runs a client chat conversation for about half a cent. Here is the math, what the model can't do (audio, for one), and why you shouldn't cut your monthly because of it.
Voice minutes are a variable cost, and unlimited plans turn them into your risk. Here is how to bundle an allowance, set an overage rate, and check real usage at 60 days, with the math on a $0.35 wholesale minute.
GoHighLevel is software you operate. A white-label stack is a finished build you sell. Here is what each costs for five clients, using GoHighLevel's own published prices, and when each one is the right pick.
Every client build you order from Lumina Sales is priced on a 30-minute call. Here is what to bring, what the setup, monthly and voice-minute numbers look like, and where the call stops helping.
The fixed cost is $49 a month. The real number is the cash dip when your first client signs. Here is the month-one math at the cheap and expensive ends, and who should wait.
Nothing gets deleted. Your published demo unpublishes, every draft stays, and usage drops to zero until you resubscribe. Here is the full answer, including the part about client builds that nobody thinks to ask on the pricing call.
